One week ago, we unveiled our new identity, but what went into choosing our new name and logo? Today, we’re excited to share the story behind it.

The name “Bakker Flow Services”

Our new name “Bakker Flow Services” better reflects our evolution and aligns with our mission to be the best designer and performer of technical solutions in the energy sector. Our subline is therefore “Equipped For Solutions” and represents all that!

Fun fact: our employees were directly involved in brainstorming and selecting the new name.

From our identity to our new logo “The Flow”

Our logo is a reflection of our identity. It is actually the mole that inspired the logo. This remarkable creature embodies flexibility, effortlessly moving both forward and backward.

Powerfull, despite it’s size, he continuously explores new paths. Native to Europe, the mole also symbolizes our goal-oriented mindset and determination.

Additionally, the flow symbolizes our continuous progress in the energy sector, aligning with our name. Each line represents one of our core pillars – New Energy, Oil& Gas, Industrial, Rental, Maintenance & Inspection.

Together, they represent our fresh new look, and we hope it resonates with you as much as it does with us.

After months of hard work and dedication, we are thrilled to introduce our new brand identity.

Why the change?

This isn’t just a rebrand – it’s a true reflection of who we are today and where we are headed. Our previous brand no longer fully represents the direction we’ve taken as a company. While we have deep roots in the oil and gas industry, we have increasingly expanded into the new energy sector, which has become a key part of our business.

Our new name and branding better reflects this evolution and align with our mission to be the best designer and performer of technical solutions in the energy sector.

What doesn’t change?

While we’re proud of our new look, we want to reassure you that our core values remain unchanged. At Bakker Flow Services, we are still deeply committed to the things that matter most to you:

• Reliability: We keep our promises and are transparent about our actions.
• Safety: We only work if we can do it safely.
• Quality: We strive for the highest quality both internally and externally.
• Sustainability: We strive for the smallest possible footprint in everything we do.
• Flexibility: Because we’re equipped for solutions.

What’s next?

In the coming weeks, we’ll be sharing the inspiration and thought process behind our new name and logo, so you can learn more about how they reflect our vision and mission.

Welcome to Bakker Flow Services!

We are excited to announce an important change in our leadership. As of this year, Jasper Stroeve has stepped into the role of Managing Director, taking over from Frans Hagel, who has successfully led the company over the past years.

Jasper has had an impressive journey within our company, starting as an intern and progressing through various roles to become a member of our management team. With his extensive experience and deep understanding of our company and the industry, we are confident that he is the right person to drive Bakker Flow Services forward.

A Smooth Transition

Frans Hagel will remain involved in the company as a co-owner of Bakker Groep. Under his leadership, Bakker Flow Services  has experienced significant growth, and we are grateful for the vision and dedication he has brought to the company.

The Future

As we enter this new chapter, we remain committed to the core values you have come to expect from us—reliability, safety, quality, sustainability, and flexibility. We are also steadfast in our mission to be the best designer and performer of any technical solution in the energy business.

We are excited about the future and look forward to sharing more updates with you in the coming months, as exciting changes are underway. We wish Jasper all the best in his new role and look forward to the continued growth of our company.